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What is Hockey Stick Growth?
Hockey Stick is one of the most common terms used to describe growth in the startup world. The idea is that numbers such as unique visitors, users, leads or revenue start growing at a normal linear pace and then, once an inflection point is hit, growth takes off at an exponential rate.
The ‘Hockey Stick Growth’, as explained by Bobby Martin, has 4 stages:
1. Tinkering- The stage where the founders are beginning to explore the viability of their idea.
2. Blade Years- The stage where the founders have fully committed to making the business work. This is an overwhelmingly bumpy ride.
3. Growth Inflection Point- This is an exciting stage where the revenue takes a sharp turn and shoots upward.
4. Surging Growth- If innovative start-ups manage the growth-inflection point well, they will proceed into a stage of continuing acceleration of growth.
The 4 stages of Hockey Stick Growth
What we do?
We help impact driven businesses take their ‘IDEA-to-BUSINESS’ in just 6 months with Lean Startup Consulting.
We train and coach teams in startups and big corps across the globe on Entrepreneurship, Lean Startup, Sustainable businesses, Digital Marketing and Product Management.
