We train teams across Enterprises (such as Nestle, Unilever), Startups, and students in Schools/Universities
We focus on areas such as Entrepreneurship, Digital Marketing, Product Management, Growth Hacking and Lean Startup Methodology
Lean Methodology
Lean Startup fundamentally changed the nature of new product and services development. The aim is to identify, with the help of this method, what a given target audience really needs and wants. This is done through the targeted testing of the main hypotheses that represent elementary factors for an idea’s success. Quick adjustments can be thus made possible with Lean Startup, freeing staff to explore new directions. Through validated learning it is possible to make decisions based on data, rather than speculation. When you complete this training, you will have a richer understanding of the ‘Build-Measure-Learn’ Loop, spotting riskiest assumptions, building hypotheses, Ideation, validation through experimentation and MVP (minimum Viable Product.
Product Management
Product management sits at the cusp of business and technology in a company and product is a technology that is used by people. Product management is about requirement gathering, prioritising, liasing with tech teams for execution and monitoring. Another set of dimensions of product management include- Art of convincing, decision making and being voice of customer. When you complete this training, you will have a richer understanding of the foundations of Product Management.
Digital Marketing
This training program explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, display advertising, email marketing etc. When you complete this training, you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.
Innovation & Entrepreneurship
Entrepreneurship training is a structured program that aims to equip participants with the necessary skillset and mindset for identifying and launching new business ventures or becoming an Intrapreneur within an organisation. When you complete this training, you will have a richer understanding of business model canvas, monetisation strategy, customer personae, market acquisition strategy, competition analysis. To top it off you’ll have a clear understanding of your mission, vision and goals.
Growth Hacking
Growth hacking is an umbrella term for strategies focused solely on growth. It is usually used in relation to early-stage startups who need massive growth in a short time on small budgets. The goal of growth hacking strategies is generally to acquire as many users or customers as possible while spending as little as possible. When you complete this training, you will have a richer understanding of how to hypothesize, prioritize and test innovative growth strategies. You will be able to set growth priorities, identify channels for customer acquisition, measure success, and scale growth.